| 520 สาระสังเขป |
The purpose of this study was to increase the efficiency of telemarketing staff by collecting questionnaires and interview forms. Studies revealed that telemarketing staff were anxious and pressured to meet sales targets. Some of them still lacked the product knowledge in the product offering, resulting in reduced efficiency. The results of the survey on the performance of telemarketing staff found that the aspect that received the lowest overall average was that telemarketing staff were concerned about their sales performance and the skills and knowledge of products and services of telemarketing staff. The lowest overall average was that the telemarketing staff were able to respond well to customers' inquiries/questions or arguments. From the analysis of the cause of the problem, it was found that the problem was caused by the lack of skills andknowledge of telemarketing staff, lack of motivation to work and therefore unable to reach the target. The way to solve the problem is to organize an exchange of learning activities where Top Sale teaches how to make a loan presentation and how to answer objections. This research is useful for telemarketing staff to gain confidence in sales, be able to answer customers' objections promptly, make the staff knowledgeable, and have the ability to sell the company's products and services more professionally and can increase the efficiency of the loan telemarketing staff. |