| 520 สาระสังเขป |
This study developed a broad conceptualization on antecedents of financial literacy and investment behavioral intention from the perspective of theory of planned behavior (TPB). A survey of 1,233 undergraduates and graduates was conducted in 25 public higher education institutions located in Guangxi, China to test the relationships. The results show that financial attitudes and attitudes toward money, financial socialization and financial self-efficacy, and financial confidence and financial information seeking behavior are antecedents of financial literacy. And financial attitudes, financial self-efficacy, and financial confidence are antecedents of investment behavioral intention. The findings of this study reveal that attitudes?financial subjective norms?and perceived financial behavior control have significant positive effects on financial literacy. The results further indicate that attitudes, financial subjective norms, and perceived financial behavior control have significant negative, significant positive, and no effect on investment behavioral intention, respectively. Financial literacy is found to have positive effect on investment behavioral intention. |