100 ผู้แต่ง(บุคคล) Chatarin Subying
245 ชื่อเรื่อง Understanding Ethnic Tourists and Implications for Tourism Development
700 ผู้แต่งร่วม (บุคคล) Chanin Yoopetch;Chaichana Ampornklinkaew;Ornlatcha Sivarak
Publication Information
ข้อมูลชุดที่ 1
260 สำนักพิมพ์ University of the Thai Chamber of Commerce
260 ปีที่พิมพ์ 2022
773 ชื่อวารสาร Journal of Family Business and Management Studies
773 ปีที่(Vol.) 14
773 ฉบับที่ (No.) 2
773 หน้าที่ (Page no.) 181-200
650 หัวเรื่อง Ethnic Tourism
650 หัวเรื่อง Tourism Motivation
650 หัวเรื่อง Tourism Development
650 หัวเรื่อง Tourism Destination
650 หัวเรื่อง Intention to Visit
URL Digital File
505 Uniform Resource Identifier
URL Website
856 Link text
Website title
856 Name of location of host fbmsjournal
022 International Standard Serial Number 2821-9643(online)
520 สาระสังเขป Ethnic tourism is a fast-growing niche tourism, especially in developing countries. In addition, ethnic tourism is crucial to support the local or ethnic minority people to preserve and maintain their traditional and cultural values and increase their income by participating in this unique type of tourism. The current study was based on quantitative research with a survey from various ethnic tourism sites in Thailand. The sample size was 400, and the data were collected with the self-administered questionnaire with the online survey. The respondents with experience with ethnic tourism were allowed to participate in the survey. The findings demonstrated that motivational factors and information sources directly affected the revisit intention of the tourists. Practical contributions can be helpful for the destination site managers to focus on sharing interesting information about the ethnic tourism sites and creating new and unique experiences for the tourists to enjoy and encourage them to share positive word-ofmouth and revisit the destination.
ลำดับ เอกสาร
1 Digital File