Creator
100 ผู้แต่ง(บุคคล) Ka Tat Nixon Chen
Title
245 ชื่อเรื่อง A New Paradigm for Perceived Values on Luxury Products A Study of Four Thai Generations
Contributor
700 ผู้แต่งร่วม (บุคคล) -
Publication Information
 
ข้อมูลชุดที่ 1
 
260 สำนักพิมพ์ University of the Thai Chamber of Commerce
260 ปีที่พิมพ์ 2022
773 ชื่อวารสาร Journal of Family Business and Management Studies
773 ปีที่(Vol.) 14
773 ฉบับที่ (No.) 2
773 หน้าที่ (Page no.) 137-158
Keywords
650 หัวเรื่อง luxury values
650 หัวเรื่อง Baby Boomers
650 หัวเรื่อง Generation X
650 หัวเรื่อง Generation Y
650 หัวเรื่อง Generation C
URL Digital File
505 Uniform Resource Identifier https://www.fbmsjournal.com/wp-content/uploads/2022/12/07_A-New-Paradigm-for-Perceived-Values-on-Luxury-Products-A-Study-of-Four-Thai-Generations.pdf
URL Website
856 Link text www.fbmsjournal.com
Website title
856 Name of location of host fbmsjournal
ISSN
022 International Standard Serial Number 2821-9643(online)
abstract
520 สาระสังเขป Although the market for luxury products show signs of slowdown, demand for these products is high in Asia, particularly in Thailand. Despite the high demand for luxury products in Thailand, no research has ever been conducted to understand the perceived value of Thais generationally and culturally. The study aims to identify the perceived values of four Thai generations, namely, Baby Boomers, Generation X, Generation Y and Generation C. These values are then compared with those consumers in other countries. Qualitative and quantitative research were employed for data collection. The former was used to collect the general perceived values of luxury products, and the latter was adopted to know the significance of the values of the four generations. Findings illustrate generational and cultural differences of the value.
ลำดับ เอกสาร
1 Digital File