| 520 สาระสังเขป |
Small and Medium Enterprises (SMEs) play a vital role in Thailand's economy. In 2019, the SMEs generated more than 14 million jobs and significantly contributed 42% of the country's GDP. The Securities and Exchange Commission forecasted that the Thai SMEs would account for 60% of the GDP growth in 2021. However, the unexpected global pandemic has gravely wounded the world economy and caused a sudden business shutdown, particularly the SMEs that failed to innovate or digitize their businesses. According to Cisco's 2020 Asia Pacific SMB Digital Maturity Study, over 80% of SMEs owners believe that digitalizing their companies will help them become more resilient and adaptable to market change or future crises. Considering this fact and figure, the purpose of this study is to contribute knowledge for an overall understanding of the antecedents and effect ofThailand SMEs business firm performance, and to investigate the impact of transformation leadership, technological competence, and digital resiliency which include top three technologies (Collaboration, CyberSecurity, and Cloud-managed technology) on SMEs firm performance. In particular, this study aims to identify how SMEs in Thailand can overcome critical challenges and accelerate success by using digital technology to enhance their business resilience and increase even a higher degree of business performance and success. A quantitative research method applied, Structure Equation Modelling (SEM), the statistics of data analysis were descriptive statistic, reliability and validity using CFA were adopted in this study. Total 588 respondents came from manager positioning and above. The practical implication for SMEs management, transformation leadership, technological competence combined with core digital technology that is extremely necessary and a priority to bring in to digitize the business, especially while we are in a crisis & pandemic globe condition to improve Thailand SMEs business firm performance |