100 ผู้แต่ง(บุคคล) Pornsawan emampai
245 ชื่อเรื่อง The Feasibility Study for the Investment Project in Production Processed Chicken: A Case Study
700 ผู้แต่งร่วม (บุคคล) Thanyaphat muangpan
Publication Information
ข้อมูลชุดที่ 1
260 สำนักพิมพ์ University of the Thai Chamber of Commerce
260 ปีที่พิมพ์ 2022
773 ชื่อวารสาร Journal of Family Business and Management Studies
773 ปีที่(Vol.) 14
773 ฉบับที่ (No.) 2
773 หน้าที่ (Page no.) 19-36
650 หัวเรื่อง Investment project
650 หัวเรื่อง Processed chicken products
650 หัวเรื่อง Chicken value chain analysis
URL Digital File
505 Uniform Resource Identifier
URL Website
856 Link text
Website title
856 Name of location of host fbmsjournal
022 International Standard Serial Number 2821-9643(online)
520 สาระสังเขป This research aims to study the current activities, and operations of the processed chicken products and to study the feasibility of an investment project in the production of this process of the case study company. The population in this study was those involved who are directly responsible for the investment project of processed chicken products. The tool is a semi-structural interview that collected the data research by applying the value chain concept and the feasibility study of the investment project. The data analysis of this research is to measure the results and make an investment decision. The finding found the value chain operations show deficiencies in activities and lost revenue of sales opportunities. The feasibility study is considered in an investment project to assess the feasibility of all three aspects. Firstly, the marketing manner found the low production cost of the product cost and the opportunity to technically competed in the market. Secondly, the production process and capacity included the machine tools used that are suitable for the ability production volume with the sufficient to support future demand trends. Finally, the finance manner found the project uses an initialinvestment of 8,710,000 baht, a project lifetime of 5 years. The net present value of 6,832,048.71 baht. The payback period of 2 years 1 month 11 days, and a rate of return within the project as a percentage of 43.64% Therefore, this feasibility of an investment project in processed chicken products is suitable for investment.
ลำดับ เอกสาร
1 Digital File