| 520 สาระสังเขป |
This research aims to study the current activities, and operations of the processed chicken products and to study the feasibility of an investment project in the production of this process of the case study company. The population in this study was those involved who are directly responsible for the investment project of processed chicken products. The tool is a semi-structural interview that collected the data research by applying the value chain concept and the feasibility study of the investment project. The data analysis of this research is to measure the results and make an investment decision. The finding found the value chain operations show deficiencies in activities and lost revenue of sales opportunities. The feasibility study is considered in an investment project to assess the feasibility of all three aspects. Firstly, the marketing manner found the low production cost of the product cost and the opportunity to technically competed in the market. Secondly, the production process and capacity included the machine tools used that are suitable for the ability production volume with the sufficient to support future demand trends. Finally, the finance manner found the project uses an initialinvestment of 8,710,000 baht, a project lifetime of 5 years. The net present value of 6,832,048.71 baht. The payback period of 2 years 1 month 11 days, and a rate of return within the project as a percentage of 43.64% Therefore, this feasibility of an investment project in processed chicken products is suitable for investment. |