| 520 สาระสังเขป |
Based on demand theory and Self-determination Theory, the effect of Paradoxical Leadership on Employee Loyalty is explored, and the intermediary mechanism of Job Satisfaction is discussed based on the perspective of social exchange and psychological contract. The data analysis results of the questionnaire for 421 employees show that Paradoxical Leadership has a significant positive effect on Employee Loyalty, and Job Satisfaction plays a partial mediating role between Paradoxical Leadership and Employee Loyalty. Leaders should strengthen the construction of paradoxical leadership style, quickly and effectively solve the contradiction between organizational structure needs and individual needs, improve employee job satisfaction, and promote employee loyalty to leadership and organization. |