รหัสดีโอไอ 10.14457/TU.the.2020.356
Title Factors that influence Thai millennials to participate in cycling events
Creator Jiraporn Tungkasen
Contributor James E. Nelson, Advisor
Publisher Thammasat University
Publication Year 2020
Keyword Thai millennials, Cycling events
Abstract The objectives of this research were to identify key factors that influence Thai Millennials to participate in cycling events in Thailand. Exploratory research and descriptive research were used to gain an insight perspective of Thai millennials participate in cycling events. Secondary research and in-depth interviews were used in the exploratory research. Questionnaires were used to gather data for the descriptive research. The obtained data from the secondary and in-depth interviews were used to develop a questionnaire. The collected data from the questionnaire were analyzed using the SPSS program. The Understanding of factor influence Thais Millennials to participate in cycling events study is under the theme of health issues. This study will identify the most factors that influence Thai Millennials to participate and the intention to participate in cycling events. The government sector and private sectors organization will understand the influence factors that cyclists participated in and be able to apply the researched data for creating further marketing promotion and organizing the appropriate cycling events.
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บรรณานุกรม

Jiraporn Tungkasen และผู้แต่งคนอื่นๆ. (2020) Factors that influence Thai millennials to participate in cycling events. Thammasat University:ม.ป.ท.
Jiraporn Tungkasen และผู้แต่งคนอื่นๆ. 2020. Factors that influence Thai millennials to participate in cycling events. ม.ป.ท.:Thammasat University;
Jiraporn Tungkasen และผู้แต่งคนอื่นๆ. Factors that influence Thai millennials to participate in cycling events. ม.ป.ท.:Thammasat University, 2020. Print.