รหัสดีโอไอ 10.14457/TU.the.2020.350
Title User attitudes toward 3D printer and factors to adoption in Thailand
Creator Worakorn Boonprasitpol
Contributor James E. Nelson, Advisor
Publisher Thammasat University
Publication Year 2020
Keyword 3D printer adoption, User attitude, 3D printer user, 3D printer user attitude, Thailand
Abstract The 3D printing is one of the fast growing technology in past decade. Globally growing from 4.4 billion USD in 2013 to 21 billion USD in 2021 indicates highly usefulness of this technology that is adopted by manufacturers in several industries (Statista Research Department, 2021). Engineering, architecture, construction, manufacturing, medical and jewelry are examples of industries that now use 3D printing machine or 3D printer as an important tools to create much precise and customized products for individual requirements. Although 3D printer has been marketed in Thailand for many years, study about marketing of this product is still difficult to find. There are many key variables that is important for the 3D printer brands to learn about customer behavior through customer journey, factor that affect to their adoption and users’ attitudes towards each type of 3D which are important for brands to know and implement to improve the products and aftersales service. This study used both exploratory and descriptive research to gain an overview of the industry and insights from consumers. Exploratory research included secondary research and in-depth interviews. Descriptive research used questionnaires to gather data. Qualitative data were analyzed by organizing data, looking for patterns, and interpreting the findings. Quantitative data analysis were conducted through mean analysis, factor analysis, cross tabulation, one-way ANOVA by using SPSS program. Results showed the most common channel to communicate with potential and current customer is social media such as Facebook, Instagram and especially YouTube. Product review, troubleshoot and printing technique training session could be recorded as a VDO clip to provide easy channel to learn for customer. Printed objects that are suggested to present to customer preferably include gadget for home use, toys, engineering tools and assemblies. Two main customer segments are product concerned and service concerned and the 3D printer user who have monthly income more than 70,000 baht are the most likely to re-purchase.
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บรรณานุกรม

Worakorn Boonprasitpol และผู้แต่งคนอื่นๆ. (2020) User attitudes toward 3D printer and factors to adoption in Thailand. Thammasat University:ม.ป.ท.
Worakorn Boonprasitpol และผู้แต่งคนอื่นๆ. 2020. User attitudes toward 3D printer and factors to adoption in Thailand. ม.ป.ท.:Thammasat University;
Worakorn Boonprasitpol และผู้แต่งคนอื่นๆ. User attitudes toward 3D printer and factors to adoption in Thailand. ม.ป.ท.:Thammasat University, 2020. Print.