รหัสดีโอไอ 10.14457/TU.the.2018.415
Title A study of the attitudes and behavior of Thailand’s aging population toward QR code payment
Creator Kitchamon Youngmeevitaya
Contributor Paul G. Patterson, Advisor
Publisher Thammasat University
Publication Year 2018
Keyword QR code payment ,Thai seniors ,Spending behaviors
Abstract Nowadays, QR code payments are growing exponentially in use, as they are a convenient way to purchase goods and services without tangible money. In addition, numerous sellers and brands, both major and minor, are now offering QR code payment as an option in their stores. However, Thai senior citizens, who are going to make up a large percentage of the population in Thailand in the coming years, have had a hard time adapting to this new technology. 
Therefore, this research aims to study the attitude of Thai senior citizens towards QR code payments, the key driving factors and barriers of Thai senior citizens when using QR code payments, and the behavior of Thai senior citizens towards QR code payments. In order to fulfill this research purpose and objective, secondary and primary data were used. Secondary data were collected through several related websites, articles, journals, news, and books. For primary data, conducting in-depth interviews served as the main method for collecting information. Sampling methods were judgement and snowball.Collected results have revealed that users and non-users have various attitudes and behaviors towards QR code payments. All of the users sampled had a clear positive attitude towards them and also perceived the usefulness of them. They always use a QR code payment for purchasing goods and services with a low price range. They think that it can replace cash but not credit cards because they use them for different objectives. However, QR code payments are currently not the top of mind payment method for them. In contrast, non-users have either a positive or negative attitude. Moreover, some non-users do not perceive QR code payments as useful tools. Apart from that, technological anxiety and perceived risk should be considered as barriers for using QR code payments. Last but not least, in order to capture the interest of a greater number of Thai senior citizens, service providers must communicate clearly the tangible benefits of using QR code payments. The trustworthiness and reliability of QR code payments must also be built as quickly as possible in order to obtain a more positive attitude and increased faith towards them. Moreover, education on how to use QR code payments should be provided for decreasing their perceived risk. In the early stage of adoption, Thai senior citizens who are young at heart and also have a low level of technological anxiety could be the first target segment for any potential marketing campaign.
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บรรณานุกรม

Kitchamon Youngmeevitaya และผู้แต่งคนอื่นๆ. (2018) A study of the attitudes and behavior of Thailand’s aging population toward QR code payment. Thammasat University:ม.ป.ท.
Kitchamon Youngmeevitaya และผู้แต่งคนอื่นๆ. 2018. A study of the attitudes and behavior of Thailand’s aging population toward QR code payment. ม.ป.ท.:Thammasat University;
Kitchamon Youngmeevitaya และผู้แต่งคนอื่นๆ. A study of the attitudes and behavior of Thailand’s aging population toward QR code payment. ม.ป.ท.:Thammasat University, 2018. Print.