รหัสดีโอไอ 10.14457/TU.the.2018.405
Title Major factors that influence offline and online jewelry purchase in Thailand
Creator Thanisa Veerasaksri
Contributor K. Douglas Hoffman, Advisor
Publisher Thammasat University
Publication Year 2018
Keyword Jewelry ,Silver jewelry ,Marketing ,Purchasing behavior
Abstract The study of “Major factors that influence offline and online jewelry purchase in Thailand” represents a social topic in applied marketing focusing on technology. The first objective is to identify key decision factors of purchasing jewelry online and offline. A second objective is to determine segments of jewelry customers. And the last objective is to identify most effective marketing activities for jewelry business.To understand offline and online jewelrypurchase in Thailand, the marketing research will be conducted in both exploratory and descriptive research which focus on both qualitative and quantitative research. Starting with exploratory research by using secondary research and in-depth interview. Following by descriptive research using online questionnaires. The data analysis will be using SPSS to analyze the survey.This report aims to understand major factors that influence offline and online jewelry purchase in Thailand in order to identify characteristics of jewelry customers and create effective communication strategy for both online and offline channels. Data will be collected mainly by in-depth interview and survey questionnaire. The collected data will then be analyzed by SPSS. The research period is from October 1, 2018 to May 31, 2019.
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Thanisa Veerasaksri และผู้แต่งคนอื่นๆ. (2018) Major factors that influence offline and online jewelry purchase in Thailand. Thammasat University:ม.ป.ท.
Thanisa Veerasaksri และผู้แต่งคนอื่นๆ. 2018. Major factors that influence offline and online jewelry purchase in Thailand. ม.ป.ท.:Thammasat University;
Thanisa Veerasaksri และผู้แต่งคนอื่นๆ. Major factors that influence offline and online jewelry purchase in Thailand. ม.ป.ท.:Thammasat University, 2018. Print.