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The Impact of New Media Marketing, Information Credibility, and Customer Satisfaction on Brand Loyalty in the Publishing Industry |
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| รหัสดีโอไอ | |
| Title | The Impact of New Media Marketing, Information Credibility, and Customer Satisfaction on Brand Loyalty in the Publishing Industry |
| Creator | YUAN, Wenke |
| Contributor | Surachai Traiwannakij, advisor |
| Publisher | Rajamangala University of Technology Krungthep |
| Publication Year | 2566 |
| Keyword | Brand loyalty, Marketing Technological, innovations, Customer satisfaction, New media |
| Abstract | This study takes publishing companies as an example to explore the impact of new media marketing, information credibility, and customer satisfaction on Brand Loyalty. Quantitative and statistical research methods, including descriptive, correlation, and regression analyses, were used to examine the relationship between demographic variables, new media marketing, information credibility, and customer satisfaction with Brand Loyalty. Finally, based on these findings, some suggestions are provided. The results of this study provide theoretical support for publishing companies to develop effective marketing strategies in the digital era. Publishing companies can enhance Brand Loyalty and achieve sustainable development by focusing on key factors such as new media marketing, information credibility, and customer satisfaction. |
| Language | EN |
| URL Website | https://dspace.rmutk.ac.th |
