Kulthida Kulwiboonanunt และ Malinvisa Sakdiyakorn. (2011) Value innovation in determining industry competitiveness : a study of the Thai movie theatre industry. Mahidol University:ม.ป.ท.Kulthida Kulwiboonanunt และ Malinvisa Sakdiyakorn. 2011. Value innovation in determining industry competitiveness : a study of the Thai movie theatre industry. ม.ป.ท.:Mahidol University;Kulthida Kulwiboonanunt และ Malinvisa Sakdiyakorn. Value innovation in determining industry competitiveness : a study of the Thai movie theatre industry. ม.ป.ท.:Mahidol University, 2011. Print.