Narain Chutijirawong และ Prasert Kanawattanachai. (2012) The role and impact of personalization technology on customer acceptance of advertising via short message service (SMS). Chulalongkorn University:ม.ป.ท.Narain Chutijirawong และ Prasert Kanawattanachai. 2012. The role and impact of personalization technology on customer acceptance of advertising via short message service (SMS). ม.ป.ท.:Chulalongkorn University;Narain Chutijirawong และ Prasert Kanawattanachai. The role and impact of personalization technology on customer acceptance of advertising via short message service (SMS). ม.ป.ท.:Chulalongkorn University, 2012. Print.