Prachayapachara Wan-uta. (2026) The Mediating Role of Marketing Innovation in Linking Airline Service Factors and Purchase Intention among Elderly airline passengers in the Next Normal Era. <i>Journal of Aviation, Travel, and Service</i>, <i>5</i>(1), 78-99.Prachayapachara Wan-uta. "The Mediating Role of Marketing Innovation in Linking Airline Service Factors and Purchase Intention among Elderly airline passengers in the Next Normal Era". Journal of Aviation, Travel, and Service 5 (2026):78-99.Prachayapachara Wan-uta. The Mediating Role of Marketing Innovation in Linking Airline Service Factors and Purchase Intention among Elderly airline passengers in the Next Normal Era. Research and Innovation Center, Thai Flight Training Co.Ltd. under the supervision of Thai Airways International Public Company Limited.:ม.ป.ท. 2026.