Qionghui Fan. (2026) Drivers of Purchase Intention in Live-Streaming E-commerce Among Chinese College Students. <i>The Scholar: Human Sciences</i>, <i>18</i>(2), 277-287.Qionghui Fan. "Drivers of Purchase Intention in Live-Streaming E-commerce Among Chinese College Students". The Scholar: Human Sciences 18 (2026):277-287.Qionghui Fan. Drivers of Purchase Intention in Live-Streaming E-commerce Among Chinese College Students. Assumption University Press:ม.ป.ท. 2026.