Qiaoyu Zhai และ Xiaoyu Yi. (2026) The Impact of Green Packaging on Consumer Brand Attitudes and Purchasing Behavior: A Case Study of Coca-Cola's "No Label Bottle" Marketing. <i>RICE Journal of Creative Entrepreneurship and Management</i>, <i>7</i>(2), 43-58.Qiaoyu Zhai และ Xiaoyu Yi. "The Impact of Green Packaging on Consumer Brand Attitudes and Purchasing Behavior: A Case Study of Coca-Cola's "No Label Bottle" Marketing". RICE Journal of Creative Entrepreneurship and Management 7 (2026):43-58.Qiaoyu Zhai และ Xiaoyu Yi. The Impact of Green Packaging on Consumer Brand Attitudes and Purchasing Behavior: A Case Study of Coca-Cola's "No Label Bottle" Marketing. Rattanakosin International College of Creative Entrepreneurship (RICE) Rajamangala University of Technology Rattanakosin (RMUTR):ม.ป.ท. 2026.