Pattaraporn Puisuwan และผู้แต่งคนอื่นๆ. (2026) A Causal Model of Digital Marketing Strategies through the Decision-Making Process of Viewers Based on the 5A Customer Journey Model and Its Impact on Audience Engagement with Gaming Content Creators in Thailand. <i>Journal of Management Science Nakhon Pathom Rajabhat University</i>, <i>13</i>(1), 259-274.Pattaraporn Puisuwan และผู้แต่งคนอื่นๆ. "A Causal Model of Digital Marketing Strategies through the Decision-Making Process of Viewers Based on the 5A Customer Journey Model and Its Impact on Audience Engagement with Gaming Content Creators in Thailand". Journal of Management Science Nakhon Pathom Rajabhat University 13 (2026):259-274.Pattaraporn Puisuwan และผู้แต่งคนอื่นๆ. A Causal Model of Digital Marketing Strategies through the Decision-Making Process of Viewers Based on the 5A Customer Journey Model and Its Impact on Audience Engagement with Gaming Content Creators in Thailand. Faculty of Management Science Nakhon Pathom Rajabhat University.:ม.ป.ท. 2026.