Pu ZHANG และ Chanchai BUNCHAPATTANASAKDA. (2025) BRAND ALLIANCES, CUSTOMER ENGAGEMENT, AND PURCHASE INTENTION FOR CHINESE MUSEUM PRODUCTS. <i>Asian Administration and Management Review</i>, <i>8</i>(2), Article 27.Pu ZHANG และ Chanchai BUNCHAPATTANASAKDA. "BRAND ALLIANCES, CUSTOMER ENGAGEMENT, AND PURCHASE INTENTION FOR CHINESE MUSEUM PRODUCTS". Asian Administration and Management Review 8 (2025):Article 27.Pu ZHANG และ Chanchai BUNCHAPATTANASAKDA. BRAND ALLIANCES, CUSTOMER ENGAGEMENT, AND PURCHASE INTENTION FOR CHINESE MUSEUM PRODUCTS. Asian Administration and Management Review:ม.ป.ท. 2025.