Tingxuan LIU และ Chanchai BUNCHAPATTANASAKDA. (2025) SOCIAL MEDIA BEAUTY MARKETING IN SHANGHAI: HOW INTERNET CELEBRITY CHARACTERISTICS AND SOCIAL COMPARISON DRIVE PURCHASE INTENTIONS THROUGH FOMO. <i>Asian Administration and Management Review</i>, <i>8</i>(2), Article 16.Tingxuan LIU และ Chanchai BUNCHAPATTANASAKDA. "SOCIAL MEDIA BEAUTY MARKETING IN SHANGHAI: HOW INTERNET CELEBRITY CHARACTERISTICS AND SOCIAL COMPARISON DRIVE PURCHASE INTENTIONS THROUGH FOMO". Asian Administration and Management Review 8 (2025):Article 16.Tingxuan LIU และ Chanchai BUNCHAPATTANASAKDA. SOCIAL MEDIA BEAUTY MARKETING IN SHANGHAI: HOW INTERNET CELEBRITY CHARACTERISTICS AND SOCIAL COMPARISON DRIVE PURCHASE INTENTIONS THROUGH FOMO. Asian Administration and Management Review:ม.ป.ท. 2025.