Factors Impacting Undergraduates' Perceived Value and Behavioral Intention to Use Mobile Health Applications in Sichuan, China
Abstract
This study examines factors influencing undergraduate students’ behavioral intentions to use mobile health (mHealth) applications in Sichuan, China. Focusing on senior students at Sichuan University of Science and Engineering, Perceived Trust, Enjoyment, and Health Literacy were incorporated into the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT). Using structural equation modeling on 500 valid questionnaires, results show that Perceived Usefulness, Perceived Ubiquity, Enjoyment, Perceived Value, Social Influence, Perceived Trust, and Health Literacy positively affect Behavioral Intention, while Perceived Risk does not significantly impact Perceived Value. Enhancing user experience, application credibility, and health education can increase students’ willingness to adopt mHealth apps. The study provides valuable insights for promoting mHealth app adoption among university students and offers practical guidance for developers and policymakers.
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