|Title||Decision Making Influencing Factors on Lathe Business Services: Case Study in Phitsanulok Province, Thailand|
|Publisher||คณะบริหารธุรกิจ เศรษฐศาสตร์และการสื่อสาร มหาวิทยาลัยนเรศวร|
|Keyword||Student ,Decision Making for Lathe Business Service ,Marketing Mix|
|Abstract||1. This research purpose were 1) studying the demographic factors that influencing decision making on the lathe business service in Phitsanulok province
2. 2) studying the marketing mix that influenced the decision to use the service
3. The samples used in this study were 400 students in Phitsanulok province age more than 20 years ago. The statistics used for data analysis were frequency, percentage, mean and standard deviation. The hypothesis test showed that most of the samples were male with 20 years old the diploma in mechanical power technology of Phitsanulok technical college. The average monthly income is 6,000 Baht per month and there are reasons to use the motorcycle repair shop service. The overall factor of the factors influencing decision making on the lathe business service to the marketing mix in the 7Ps marketing mix of the students is very important. The hypothesis testing found that the individual factors of the different students influenced the decision making to use the lathe service in Phitsanulok province. Overall, the difference of influencing factor for the decision to use the lathe business service. The study in Phitsanulok province by overall score was significantly different at 0.05 level.