รหัสดีโอไอ 10.14456/ssa.2015.18
Creator 1. Chanla Touch
2. Suteera Puangpronpitag
3. Achariya Issarapaibool
Title The Effects of Website Quality on Customer Satisfaction in Mahasarakham Province: A Case Study of WWW.TARAD.COM
Publisher National Research Council of Thailand
Publication Year 2015
Journal Title Social Science Asia
Journal Vol. 1
Journal No. 3 (March)
Page no. 29-36
ISSN 2229-2608
Abstract At present, online shopping has become a popular way of shopping on the website. The trend of e-commerce websites in Thailand has been increasing day by day, and the aim of the business of e-commerce to reach wider markets and faster none-stop in business to the world. Since e-commerce shops have many competitors, most online shops try to attract their customers by offering lower product prices or conducting special promotions, and providing another reason to increase the numbers of online shoppers in Thailand. This study chooses www.tarad.com, the largest online shopping website of Thailand as its research setting. The research investigates effects of website quality on customer satisfaction. The data collection was carried out using questionnaires from 360 informants who are the users of the website from Mahasarakham Province, Thailand. Statistical analyses include mean, standard deviation, multiple correlation analysis, and multiple regression analysis. The research outcomes point out that website quality in term of system quality has a positive relationship and effect on customer satisfaction. In conclusion, the capability of website quality has positively affected and has been related to the customer satisfaction. Therefore, the e-commerce website process and resulting quality should strengthen the website's attraction to customers. The confidence and trust of customers due to website quality development can improve the situation of online business. It chapels to enhance competitive advantage to e-customers and become the guidelines for providing a stable and sustainable online business.
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บรรณานุกรม

Chanla Touch และผู้แต่งคนอื่นๆ. (2015) The Effects of Website Quality on Customer Satisfaction in Mahasarakham Province: A Case Study of WWW.TARAD.COM. Social Science Asia,1,29-36.
Chanla Touch และผู้แต่งคนอื่นๆ. "The Effects of Website Quality on Customer Satisfaction in Mahasarakham Province: A Case Study of WWW.TARAD.COM". Social Science Asia 1 (2015):29-36.
Chanla Touch และผู้แต่งคนอื่นๆ. The Effects of Website Quality on Customer Satisfaction in Mahasarakham Province: A Case Study of WWW.TARAD.COM. National Research Council of Thailand:ม.ป.ท. 2015.