รหัสดีโอไอ 10.14456/jis.2016.7
Creator Zhang Sifeng, Tang Zhimin
Title Strategy study on popularization for Thai Stars on Sina Weibo
Publisher Faculty of International Studies, Prince of Songkla University
Publication Year 2016
Journal Title Journal of International Studies, Prince of Songkla University
Journal Vol. 6
Journal No. 1
Page no. 122-136
ISSN 2228-8864
Abstract Thai stars are now popular in Chinese TV screens. Some of them use social media to interact with their fans and have created business opportunities. This research studies the case of Pchy (Witwisit Hiranyawonkul), a famous Thai star and her Weibo account (@Pchy_? P). The quantitate part of the research is based on the AISAS model in social media marketing. The performance of the Weibo of the Thai star is compared with those of the Chinese stars in terms of "Attention", "Interest", "Search", "Action" and "Share". It is found that the Thai star needs to improve in the stage of "Attention". In the qualitative part of the research, through interview with the star, her agent and fans, ways of improving the Weibo performance are explored in the above mentioned five areas.
ดิจิตอลไฟล์ Digital File

บรรณานุกรม

Zhang Sifeng และผู้แต่งคนอื่นๆ. (2016) Strategy study on popularization for Thai Stars on Sina Weibo. Journal of International Studies, Prince of Songkla University,6,122-136.
Zhang Sifeng และผู้แต่งคนอื่นๆ. "Strategy study on popularization for Thai Stars on Sina Weibo". Journal of International Studies, Prince of Songkla University 6 (2016):122-136.
Zhang Sifeng และผู้แต่งคนอื่นๆ. Strategy study on popularization for Thai Stars on Sina Weibo. Faculty of International Studies, Prince of Songkla University:ม.ป.ท. 2016.